Dr. Blath McGeough is a Lecturer in Management in the Institute of Technology, Tallaght Dublin 24. She holds a B.Comm and M.B.A from NUI Galway and a PhD from Southampton Solent University. She has also lectured across a number of educational institutions including GMIT, TCD and the Institute of Public Administration. Prior to entering the academic arena, Blath has worked in industry, in both the public and private sector in a Marketing Management capacity. Her core teaching and research areas are Strategy, Corporate Social Responsibility, General Management and Organisational Change.