Companies shortlisted in FMCG category will have illustrated success in catering for the needs of an increasingly demanding consumer base in an ever diversifying marketplace. Shortlisted companies will have stood out as creators of an authentic customer experience around their consumable products, one that is worthwhile and personally engaging. Assessment criteria in this category will focus on brand personality, promise, consumer value and the company’s marketing strategy to capture market share.
A clear illustration of the company’s development including profile of business leaders, long term vision and core values which guide the day to day operation of the business
Growth and Market Share
Companies should detail their growth over their period of operation and include details on growth in market share, turnover, employees, range of services provided, etc. Future projections with regard to these items should also be included if available.
Idea and Concept
Companies should include details on concept development and how it places the applicant company as a unique competitor within their chosen market.
Details on current and future strategies used to drive growth in turnover and operational capacities.
Include details on how the business may have utilised innovation to drive growth. This may include details of patents or IP.
International Presence and Scalability
The company should include details on the number of geographies it currently operates in in addition to any concrete plans for future scale internationally
Turnover & Revenue Growth
The applicant company should include available P&L Statements and any supporting information which illustrates revenue growth over the operating period of the company. This information will be used only for judging purposes and will not be made publicly available.