This category captures the changing bonus models and unique form of promotions which affect player retention and acquisition.
The rollover requirements for bonuses seem to continuously decline and they can go as low as 20× or even 15×, indicating that online casinos are facing more competition. Previously, casinos heavily relied on higher bonuses such as 30× or 40× play-through stipulations but that is no longer the case in the arms race of 2025….
With the growing competition among online casinos, there is a need for novel approaches to attract new customers and retain existing ones. Cash drop promotions and free spin bonuses are some of the most sought out options. Free spins have reeled in customers for decades, offering set amounts of cost-free spins with tangible rewards. Cash-drop…